Born to be (Unconsciously) Biased Challenges the Myth of Merit-Based Decision Making and Reveals How Unconscious Bias Shapes Business Outcomes
Organizations pride themselves on making decisions based on logic, facts, and merit. But what if many of those decisions are being influenced by unseen forces operating beneath the surface?
Each of us makes roughly 35,000 decisions every day. Most of those decisions are made unconsciously, relying on cognitive shortcuts that introduce bias. Research from Textio for example showed that while approximately 76% of high-performing women receive negative feedback, only 2% their male peers do, and criticisms levelled at men are clear and constructive while comments about women tend to focus on personality, demeanor and disposition.
In Born to be (Unconsciously) Biased: Strategies to Unbias Your Business Decision Making, management expert, lawyer, and international academic Fabi Fugazza explores how unconscious bias influences workplace decisions and why the belief that decisions are made purely on merit is often more myth than reality. This business guide provides readers with practical strategies to identify and reduce bias in decision-making processes, leading to stronger organizational performance and better business outcomes.
Drawing on years of experience in business, law, human rights, and organizational management, Fugazza explains how unconscious bias affects everything from recruitment and promotions to product development, marketing, leadership, procurement, and risk management. The book demonstrates that while unconscious bias is a natural part of human thinking, organizations can take meaningful steps to reduce its impact and make more objective, effective decisions.
No activity in organizations is more important than decision making. The challenge is that many of the factors influencing our choices operate outside our awareness. By understanding how unconscious bias works and implementing practical strategies to address it, organizations can improve outcomes, foster innovation, and make better decisions overall.
Far more than a discussion of workplace diversity, Born to be (Unconsciously) Biased presents a comprehensive framework for improving decision quality across all areas of business. Readers will discover how hidden assumptions influence everyday choices, why traditional ideas about merit often fall short, and how leaders can build systems that encourage fairness, accountability, and stronger results.
The book includes research-backed insights, real-world examples, and actionable plans that organizations can implement immediately to strengthen culture, enhance performance, and create more effective decision-making environments.
About the Author
Fabi Fugazza ANZAM LLB BBusComm MMgmt GDLP is a management expert, author, international academic, and lawyer with extensive experience in equity initiatives, human and civil rights, and organizational management.
She is the founder of unconscious bias consulting and training business Objective, conducts research on unconscious bias and is a multi-award-winning academic at two Australian universities. Fugazza has taught unconscious bias, law, business, and social sciences across undergraduate, graduate, and executive education programs on three continents and has worked with nonprofit organizations for more than sixteen years.
For more information, visit:
Website: https://www.unconsciousbiastraining.com.au
LinkedIn: https://www.linkedin.com/in/fabi-fugazza/
Amazon: https://www.amazon.com/Born-Unconsciously-Biased-Strategies-Business-ebook/dp/B0DZY4QF2M
Book Information:
Born to be (Unconsciously) Biased: Strategies to Unbias Your Business Decision Making
By Fabi Fugazza
Independent Publisher
Published: March 9, 2025
ISBN: 9781068398544
Genre: Business Book, Business Diversity & Inclusion, Self Development
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